Creative Leader & Designer
Treat every project
like it’s your first
I seek to place the same care and effort into each of my projects as I did when I first started my career and was eager to prove myself.
Fall in love with the problem, not the solution.
A solution is only great when it serves to solve the user's problem. I place my main effort on empathizing with the user and creating a product tailored to their needs.
See the bar,
raise the bar
I pursue not only to push myself but to encourage my teammates and those whom I oversee to be the best that they can be. I seek to never settle and always aim higher.
Seek to be
I seek to treat others as more important than myself and not hold my opinion too tightly. I aim to be an open listener and understand where improvements should be made.
I aim to lead in a way that promotes others and helps lift them up. Likewise, I seek to be an advocate for those around me and own my mistakes when they arise.
I believe that with effort, you can learn almost anything! Don’t let the fear of not knowing something stand in the way of learning. I dive headfirst into new opportunities and apply myself 100%.
HOUSING DEPARTMENT DESIGNER
I worked as the graphic designer for the Housing Department of Kutztown University for four years. I was responsible for the design of posters and promotional materials for campus events.
UX DESIGN INTERN
I had the great honor to be a design intern at Neo-Pangea. During my time there I worked with clients including Nickelodeon and National Geographic.
UX ART DIRECTOR
During my time as a UX Art Director at Health Union, I oversaw and managed the design for three thriving online health communities. I was responsible for the UX/UI, Illustrations, and Infographics of these sites.
UX SENIOR ART DIRECTOR
Along with my other responsibilities at Health Union, I helped oversee the SEO of the company, as well as created and maintained creative templates and handbooks for the entire UX team. I was also responsible for managing the UX interns.
UX & MARKETING ASSOCIATE CREATIVE DIRECTOR
I have had the privilege of leading the Marketing and Advertising team at Health Union where I oversee corporate initiatives including new products, company branding, marketing campaigns, email marketing, the company site, landing pages, conference materials, sales team slide decks, social media, and client-sponsored campaigns. I have also been tasked with managing and mentoring other art directors and designers helping to lead them through high-impact projects.
Learn about user
Simulate user experience
Validate with users
One of the highest impact projects I created and maintain is Health-Union.com. This site is the business heart of Health Union and is the primary place to connect clients to our services.
The Discover Campaign
This marketing campaign is one of many I have led while at Health Union. These campaigns help to build brand awareness, inform target audiences, and drive quality traffic to business offerings.
Slide Deck Template
To solve the problem of unruly and unattractive sales pitches, I created a solution through an extensive branded template and style guide. This gave everyone the resources to create first-class designs with ease.
Health Union has a large presence at local and international conferences. I lead the marketing team to conceptualize and create an eye-catching visual presence that continues to help drive the brand forward.